When you think of social media for your business, you probably think of Twitter, LinkedIn, Facebook, and maybe even Instagram, but do you ever consider Pinterest? If you haven’t, you are potentially making a huge mistake. You have the opportunity to substantially increase your website traffic with Pinterest.
While there was a point in time when Pinterest was known as the social media platform for your favorite holiday recipes and the best DIY knit pattern, that has since changed.
Pinterest is now being used as a crucial part of brand content marketing strategies to grow site traffic and generate sales by large companies, including Starbucks, Sephora, and Lowes.
Stats Behind the Biggest Brands using Pinterest
At the end of 2019, Pinterest reported having more than 400 million monthly active users, and the user count is still trending upward.
Of those users, 50% of new signups are men, and 90% of weekly pinners have used Pinterest to make a purchase.
You don’t have to be a huge company to drive value from Pinterest. You can grow your business and reap many of the same benefits, including increased site traffic and a rise in sales.
Why Your Brands needs a Pinterest Account Today
Pinterest is more than just a tool to build user engagement, Pinterest has the incredible power of enabling your audience to spread brand awareness, convert sales quickly and increase your website traffic.
Extend the life of your content
The creation of quality content takes time. But the content on Pinterest, unlike other social networks, can ‘live’ significantly longer.
This is distinctly different from platforms like Twitter and Instagram, where you may get interactions lasting anywhere from a few seconds to a few hours, and if you’re lucky a couple of days.
Pinterest’s goal is for the content (or pins) to be saved and shared, extending the life of high-quality content.
Increase your Website traffic with Pinterest
Pinterest allows you to link visual content to your website. This is a powerful addition to your strategy in increasing online sales and customer engagement with your brand.
As you may know, bloggers have had a lot of success using their Pinterest platforms to highlight their new and historical posts, driving massive amounts of traffic back to their site.
Make the most out of your Pinterest Account
Pinterest is a visual search engine, and like Google, it has algorithms aiming to add value to the end-users. Make them work for you by following these tips.
Post Content Consistently
To get the most impressions on your pins, similar to other social media platforms, you should post content consistently. Posting a few new pins each day is better than if you pin 15-20 pins two days a week.
Create New Pins
Creating new pins, even if using the same link, will generate significantly more traffic and impressions than if you post the same pin repeatedly.
If you already have a Pinterest account and are trying to increase your traffic, you might have been falling into this habit hoping for results.
Create a new image and use the same link to increase your analytics instead.
Leverage Pinterest SEO
Similar to any search engine, Pinterest relies heavily on the keywords in the descriptions and titles of pins to deliver the best content to users.
The same rules apply for new boards and user profiles.
*Bonus SEO Tip! When you add descriptions, use words someone actually might search for by asking yourself, “What would I search for if I were looking for this?”
Increase Website Traffic with User-generated content
As you grow your brand and audience, you won’t always have to make the content yourself.
It is invaluable when customers who are already using your product or service create user-generated content. Don’t forget to re-pin it.
For more great ideas on using Pinterest to grow your business or blog, don’t forget to follow me Pinterest
