5 Ways a Blog will Boost Your Business

If you have ever  been stuck trying to decide whether your company needs a blog or not, you should  know that a blog will boost your business.

In fact, according to industry experts:

• 80% of internet users interact with both social media sites and blogs.

• Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.

A Blog is a Crucial Marketing Tool

In today’s world, the market for many businesses feels oversaturated, and a lot of small businesses start and dissipate before most people even know they existed.

You want your company to thrive. Blogs are an incredible tool, if not one of the best tools, for building brand loyalty, awareness, and increasing customer engagement.

5 Ways a Blog will Boost Your Business

1. Cultivate Customer Engagement

We can all agree that it is pretty challenging to run a business without any customers. The great thing about a blog is that it builds trust with customers and drives customer engagement with your brand.

Every time you provide valuable content on your blog, you create an opportunity for your audience to engage with your brand and share it with others (free marketing!).

You also want customer engagement to gain valuable (and free!) insight into what your customers are looking for. This enables you to further hone both your products and your marketing strategy.

2. Increase Brand Awareness and Visibility

Having a blog builds brand awareness while providing relevant and useful content to your target audience. This works as long as you are consistently sharing valuable content (e.g., blog posts) with your customers and potential customers.

Blogging also increases your brand visibility, which helps you rank higher when people go to Google. This helps to increase the odds that you are getting new traffic to your site.

*Hint: Traffic to your site is pretty important when running a business.

3. Build Loyalty and Credibility

Traditional marketing techniques can make it difficult for customers to see your brand’s human side, what your company stands for, and your mission.

You need customers and potential customers to feel connected to your brand.

In the world we live in, brands consistently have to adjust to meet customer demands. You need to have a strong relationship with your customers to continue to thrive through change.

Blogging not only gives you the space to showcase your credibility in your niche, but also helps people build a connection with your brand.

4. Rank Higher on Google

When using Google, it is unlikely that you go further than a few scrolls or past the second results page.

You need your company to rank as high as possible in the search results,  a blog can help.

Blogs provide you opportunities to create posts that rank in search results using SEO (search engine optimization) content. As a bonus, you can use your blog for SMO (social media optimization) too.

5. Sell Products and Services

Let’s be clear. The key to a successful blog is to provide valuable content to your audience. Your blog should aim to inform your customer, build customer trust, loyalty, and even influence.

The #1 goal of your blog should not be to drive sales.

That being said, blogging helps drive more sales of your products and services!

You can create opportunities to sell products and services through your blog, but remember your goal should be to build loyalty and customer engagement, which will drive sales organically.

Boost Your Business 

One of the great things about blogging is that it’s never too late to create one. You have the power to build your brand loyalty, increase customer engagement, and expand your audience.

Make sure your blog posts seek to add value and inform your customers. Content is king. If you’re not providing value through consistent content, you will lose traffic, customers, and potential sale conversions. Creating great content wins every time.