It’s no secret that running a successful business requires customers, but how do you get new customers to find you online?
Even if you are just starting out, you can easily increase your website traffic, win new customers, and increase your sales using the right methods.
Focus on SEO
You have probably heard of SEO, or search engine optimization, it’s popular because it helps increase your website’s position in search results.
This means that SEO helps get your site in front of potential customers while they use search engines, like Google, to look for products and services.
Ensuring your website, blog posts, and social media posts are written with SEO in mind will have a significant impact on the ability for potential customers to find you online.
The key to successful SEO is knowing what words people type in when they search (aka keywords). An excellent way to start is to think of what words or phrases you would type in a search to find something.
Leverage Social Media Marketing
If your business isn’t on social media, it’s time to change that.
Social media is a critical player in helping customers find you online. Social media allows you to showcase your business and brand by creating stories that people can share with others.
You should participate authentically where your customers are, use social media to build relationships and outreach. Spamming your followers’ feed by continually trying to sell them something is annoying.
The key to effectively using social media is taking the time to understand where your customers spend their time.
Are your target customers mainly on Facebook, Instagram, or LinkedIn? When you are just starting to expand your digital presence, you may want to focus your target on one or two social media platforms first.
Start a Blog
A blog is an incredible tool for building brand loyalty and increasing customer engagement. By creating a blog for your business, you can expand your company awareness and grow your brand visibility.
Consistently creating exciting and valuable content (while also leveraging SEO) will ensure your blog ranks higher on the search engine results pages (SERP). This helps increase the odds that you are getting new traffic to your site, which can turn leads into sales.
Buy Ads
Advertising isn’t dead, and it’s an excellent way for people to find you online.
When you are browsing the web, there are ads everywhere – in the sidebar, in the middle of webpages, the header, the footer, etc. If you are online, you are likely being targeted with ads of some kind.
The key is to target the right audience using the right platform when you purchase ads. For example, if you are growing your business by leveraging Facebook, you may want to consider buying ads on Facebook.
Don’t Expect too Much too Soon.
Building a business takes time, planning, and consistency.
You may be lucky and have something go viral overnight, (if you aren’t ready to scale this may be very unlucky), but building a business and a customer base means taking the time to build trust and a network.
You’ve got this.
If you feel overwhelmed and need compelling content that builds user engagement and turns leads into sales. Let’s chat.
